This story was originally featured on Fortune.com
The use of the word experience, rather than event or presentation, implies that Apple’s typical presentation format won't apply here. And CEO Tim Cook more or less confirmed this when he posted that the company had "a big week ahead," starting on Monday. Apple is most likely planning multiple days of product launches announced via press release on its Newsroom site, with the “experience” on Wednesday serving as a capper and a hands-on session for the media.
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Sports events will create spikes in demand, for example at half time, while concerts produce "relentless, sustained pressure from start to finish".
No one makes a hangout movie like Jim Jarmusch. From his feature-length debut Permanent Vacation onward, the American writer/director has woven his affinity for intimate settings and observational humor with various flourishes. Only Lovers Left Alive gave us vampires lounging around a rotting Detroit. The Dead Don't Die offered ghouls with the energy and desires of a late-night hang, craving coffee and chardonnay (and brains). Now, FATHER MOTHER SISTER BROTHER offers the familiar family hang — one that's authentically awkward, funny, and tragic.